GrassRoots Turf Wiki

GrassRoots Turf

From the GrassRoots Turf Wiki, published by Magnetize ME

GrassRoots Turf is a family-owned lawn care company and franchise system based in Acworth, Georgia, United States.[1] Founded in 2002,[2] it provides weed control, lawn fertilization, liquid aeration, mosquito control, tree and shrub care and lawn disease treatments to residential and commercial customers in Alabama, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.[1] Its lawn care services carry the company's Weed Free® Guarantee,[3] and its technicians record treatments with body cameras.[4]

History

Josh Wise started GrassRoots Tree & Turf Care in 2002, after early work in lawn care and a sales career at Verizon.[6] Wise, who began mowing lawns at age 14, is the company's chief executive officer.[7] The company is registered in Georgia as GrassRoots Tree and Turf Care, Inc., a domestic profit corporation with its registered address in Acworth.[5]

The company added mosquito control in 2014 as part of a pest control division. It closed that division in 2017 but kept the mosquito service, and it later stopped offering core aeration in favor of liquid aeration.[7] Wise began researching franchising in 2018, and the first franchise location opened in October 2019. By September 2021 the company had 10 franchises in Georgia, North Carolina and Mississippi.[7]

In February 2026 GrassRoots Turf launched a redesigned website with service information, coverage area details for its six states and a client login portal for account management.[2] In April 2026 it introduced NoSkeetoz, a separate brand for mosquito, flea and tick control.[10]

Services

GrassRoots Turf provides weed control, lawn fertilization, liquid aeration, lawn overseeding, lawn pest control, lawn disease treatments, soil testing, tree and shrub care and mosquito control.[9] In January 2026 it expanded its weed control program with pre-emergent applications, targeted broadleaf weed treatments and treatments for warm-season and cool-season grasses. Additional treatments for new weed problems are included at no extra charge, and the program also covers lawn pests such as army worms and fire ants.[11]

The company's tree and shrub program includes deep-root fertilization and preventative insect and disease treatments for ornamental plants.[12] In September 2026 it extended lawn disease treatments, for conditions such as brown patch, dollar spot and large patch, to every state where it has franchise locations.[1]

The NoSkeetoz brand, launched in April 2026, offers a mosquito program and a combined mosquito, flea and tick program, with technicians treating shaded vegetation, standing water and other areas where mosquitoes breed and rest.[10]

Service model

The company's all-inclusive weed control plan carries its Weed Free® Guarantee on every lawn care service.[3] Its lawn programs include unlimited service calls between scheduled visits.[13] GrassRoots Tree and Turf Care holds U.S. trademark registrations for marks including WEED FREE (2017) and GRASSROOTS TURF (2020).[5]

GrassRoots Turf technicians wear body cameras during every treatment. Owners and managers can review the footage to answer customer questions, and the company uses it to train and coach technicians.[4] The company says its technicians ring the doorbell to discuss the service before and after each treatment, pick up toys found on the lawn and close gates behind them.[8] As of 2021 the company handled inbound calls for all of its locations centrally.[7]

Locations

GrassRoots Turf lists local service areas in six states.[8][14]

The Acworth service area, run from the headquarters office, covers Acworth, Canton, Holly Springs, Kennesaw, Marietta and Woodstock.[14] The company also offers franchise opportunities through a separate franchise website.[15]

Recognition

GrassRoots Turf was named to the 2025 Lawn & Landscape Best Places to Work list, a program run by Lawn & Landscape magazine with Best Companies Group that included 26 companies in the United States and Canada that year.[16] In April 2026 the company announced that it had received a 2026 Consumer Choice Award in the lawn maintenance category.[13] It is a member of the National Association of Landscape Professionals.[11][13]

Community

GrassRoots Turf awards an annual Future Entrepreneur Scholarship, open to high school seniors, undergraduate and graduate students in the United States. For the 2026-2027 academic year it awarded $2,500 to a University of Southern California student for a proposal on using technology to grow a lawn care franchise.[17]

References

  1. ^ ^ ^ ^ ^ ^ "GrassRoots Turf Expands Lawn Disease Services Across All Franchise Locations." Star Tribune, September 8, 2026. financialcontent.com. Also published by Business Insurance: businessinsurance.com
  2. ^ ^ ^ ^ "GrassRoots Turf Launches New Website to Enhance Customer Experience for Lawn Care Services." Star Tribune, February 20, 2026. financialcontent.com. Also published by Business Insurance: businessinsurance.com
  3. ^ ^ "Weed Free Guarantee." GrassRoots Turf. grassrootsturf.com
  4. ^ ^ "Video Recorded Treatments." GrassRoots Turf. grassrootsturf.com
  5. ^ ^ ^ ^ ^ "GrassRoots Tree and Turf Care, Inc." (control no. 0253199). Georgia Secretary of State, Corporations Division. Retrieved November 13, 2026. ecorp.sos.ga.gov
  6. ^ ^ ^ ^ "Joshua Wise Is Raising Industry Standards in Landscaping and Franchising." Grit Daily, August 27, 2025. gritdaily.com
  7. ^ ^ ^ ^ ^ ^ Odom, Jill. "Level Up: GrassRoots Tree and Turf Care Spreads Its Roots with Franchises." The Edge, National Association of Landscape Professionals, September 13, 2021. landscapeprofessionals.org
  8. ^ ^ ^ "Lawn Care Service with GrassRoots Turf." GrassRoots Turf. grassrootsturf.com
  9. ^ ^ "Our Lawn Care Services." GrassRoots Turf. grassrootsturf.com
  10. ^ ^ "GrassRoots Turf Launches NoSkeetoz Brand for Professional Mosquito Control Services." Star Tribune, April 2, 2026. financialcontent.com. Also published by Business Insurance: businessinsurance.com
  11. ^ ^ "GrassRoots Turf Announces Expanded Weed Control Services Across Southeast for 2026 Season." Star Tribune, January 30, 2026. financialcontent.com. Also published by Business Insurance: businessinsurance.com
  12. ^ "GrassRoots Turf Announces Spring Tree and Shrub Care Season for Southeast Homeowners." Star Tribune, March 24, 2026. financialcontent.com. Also published by Business Insurance: businessinsurance.com
  13. ^ ^ ^ "GrassRoots Turf Receives 2026 Consumer Choice Award for Excellence in Lawn Care Services." Star Tribune, April 16, 2026. financialcontent.com. Also published by Business Insurance: businessinsurance.com
  14. ^ ^ "Service Areas." GrassRoots Turf. grassrootsturf.com
  15. ^ "About Us." GrassRoots Turf. grassrootsturf.com
  16. ^ "GrassRoots Turf Recognized as One of Lawn & Landscape's 2025 Best Places to Work." Star Tribune, August 26, 2025. financialcontent.com. Also published by Business Insurance: businessinsurance.com
  17. ^ "GrassRoots Turf Awards Annual Scholarship for 2026-2027 Academic Year." Star Tribune, July 31, 2026. financialcontent.com. Also published by Business Insurance: businessinsurance.com
Categories: Lawn care companies of the United States · Companies based in Cobb County, Georgia · Companies based in Acworth, Georgia · Franchises · Family-owned companies of the United States · Companies established in 2002